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Digital Creators Content Development Boot Camp - Certified Digital Marketing Specialist Program by Janette Toral

Digital Creators Content Development Boot Camp

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After more than a year, this online training program is now available for free.


You are are invited to take part in this exclusive boot camp that aims to tackle digital content creation in various forms and build digital influence.

Target audience:

  • Current and aspiring digital influencers and thought leaders who would like to learn the various ways to generate effective digital content and maximize its use as a means to assert a position, generate leads, build following, and communicate with customers and / or prospects.
  • Aspiring and current digital marketing professionals wanting to improve their digital content creation skills.


Lesson 1: Content Development

  • Discuss various content types and where they are most effective.
  • Audience targeting
  • Developing a content creation plan.
  • Building a content calendar.
  • Working with content creators.

Lesson 2: Writing for the Web

  • Elements of a good article, blog post, anecdote.
  • Tactics to influence through writing.

Lesson 3: Improving Writings and Maximize its Effect

  • Improving headlines and emphasis
  • Sharing what you wrote.
  • Measuring content effectiveness.

Lesson 4: Digital Photography

  • Digital Photography 101
  • Deciding on theme and what photos matter
  • Using photos in an article.

Lesson 5: Editing Photos and Maximize its Effect

  • Re-purposing photos.
  • Sharing your photos.
  • To protect or not to protect – it depends on the objective.
  • Measuring effectiveness.

Lesson 6: Audio and Video Content Creation

  • Audio and Video Recording 101
  • Planning on storyboard, script, and footages.

Lesson 7: Editing Audio and Video

  • Editing audio files for podcast.
  • Editing video files.
  • Sharing your finished work.
  • Measuring effectiveness.

Lesson 8: Creating Presentations

  • Developing a Hero’s Journey
  • Build the Presentation Script and Slides
  • Webinar presentations 101

Lesson 9: Improving Presentations and SlideDocs

  • Editing presentations for Live Event delivery.
  • Editing slides for Presentation or Handout Sharing sites.
  • Sharing the slides or handouts online.
  • Measuring effectiveness

Lesson 10: Creating Infographics

  • Planning an infograph structure.
  • Building the infograph.

Lesson 11: Improving Infographics

  • Making infographs easier to understand.
  • Sharing the finished work.
  • Measuring effectiveness.

Lesson 12: E-Book, SlideDocs, and White Paper Creation and Dissemination

  • E-Book Creation
  • SlideDocs for E-Books Creation
  • White Paper Creation

For questions about this module, send Janette Toral a private message.

Your use and membership in this boot camp site is governed by our terms and conditions.