Digital Creators Content Development Boot Camp

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Free
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After more than a year, this online training program is now available for free.

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You are are invited to take part in this exclusive boot camp that aims to tackle digital content creation in various forms and build digital influence.

Target audience:

  • Current and aspiring digital influencers and thought leaders who would like to learn the various ways to generate effective digital content and maximize its use as a means to assert a position, generate leads, build following, and communicate with customers and / or prospects.
  • Aspiring and current digital marketing professionals wanting to improve their digital content creation skills.

OUTLINE:

Lesson 1: Content Development

  • Discuss various content types and where they are most effective.
  • Audience targeting
  • Developing a content creation plan.
  • Building a content calendar.
  • Working with content creators.

Lesson 2: Writing for the Web

  • Elements of a good article, blog post, anecdote.
  • Tactics to influence through writing.

Lesson 3: Improving Writings and Maximize its Effect

  • Improving headlines and emphasis
  • Sharing what you wrote.
  • Measuring content effectiveness.

Lesson 4: Digital Photography

  • Digital Photography 101
  • Deciding on theme and what photos matter
  • Using photos in an article.

Lesson 5: Editing Photos and Maximize its Effect

  • Re-purposing photos.
  • Sharing your photos.
  • To protect or not to protect – it depends on the objective.
  • Measuring effectiveness.

Lesson 6: Audio and Video Content Creation

  • Audio and Video Recording 101
  • Planning on storyboard, script, and footages.

Lesson 7: Editing Audio and Video

  • Editing audio files for podcast.
  • Editing video files.
  • Sharing your finished work.
  • Measuring effectiveness.

Lesson 8: Creating Presentations

  • Developing a Hero’s Journey
  • Build the Presentation Script and Slides
  • Webinar presentations 101

Lesson 9: Improving Presentations and SlideDocs

  • Editing presentations for Live Event delivery.
  • Editing slides for Presentation or Handout Sharing sites.
  • Sharing the slides or handouts online.
  • Measuring effectiveness

Lesson 10: Creating Infographics

  • Planning an infograph structure.
  • Building the infograph.

Lesson 11: Improving Infographics

  • Making infographs easier to understand.
  • Sharing the finished work.
  • Measuring effectiveness.

Lesson 12: E-Book, SlideDocs, and White Paper Creation and Dissemination

  • E-Book Creation
  • SlideDocs for E-Books Creation
  • White Paper Creation

For questions about this module, send Janette Toral a private message.

Your use and membership in this boot camp site is governed by our terms and conditions.