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Digital Lead Generation and Customer Relationship Management for the Real Estate Industry - Certified Digital Marketing Specialist Program by Janette Toral

Digital Lead Generation and Customer Relationship Management for the Real Estate Industry

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After a year, we are now making this online learning module FREE for access to the public. To real estate service professionals, we hope this will be useful resource for you.


Digital Influencer Boot Camp site members can take part in this boot camp that aims to tackle lead generation and customer relationship management as the base of all digital marketing efforts.

Target audience:

  • Aspiring and current real estate service practitioners who would like to maximize the use of the Internet as a means to generate leads and communicate with customers and / or prospects.
  • Aspiring and current digital marketing professionals wanting to serve the real estate industry as a client.


Lesson 1: Introduction to Digital Marketing, Lead Generation, and Customer Relationship Management

  • Lead Generation 101
  • Customer Relationship Management (CRM) 101
  • Digital Marketing 101

Lesson 2: Business Model Development

  • Target market needs
  • Unique value proposition
  • Business process
  • Customer lifecycle management

Lesson 3: Customer Profiling

  • Persona creation
  • Building your influencer identity

Lesson 4: E-Commerce Law, Data Privacy Law, Cybercrime Law

  • E-Commerce Law
  • Data Privacy Law
  • Cybercrime Law

Lesson 5: Advertising Regulations (Real Estate Service Act), Customer Relationship Management for Leads and Customer Management

  • Advertising Regulations
  • Setting up a Customer Relationship Management system
  • Managing leads and customers
  • Follow-through

Lesson 6: Email Marketing as a CRM tool

  • Email marketing 101
  • Using email as lead management tool.
  • Using email as a customer relationship management tool.
  • Setting up an e-mail marketing system
  • Integrating e-mail marketing system with your CRM tool.

Lesson 7: Content Development as a lead generation means

  • Content development 101.
  • Building authority through your content.
  • Integrating email and CRM in your content marketing efforts.

Lesson 8: Landing Page Creation

  • Website and blog creation 101
  • Platform choices
  • Plotting conversion areas on your site.

Lesson 9: Search Engine Marketing for lead generation

  • Learn about competition (and their visitors) through search and tracking tools.
  • Improve your site and be visible in search engine results.
  • Monitoring your site analytics and 3rd party assessment to improve performance.

Lesson 10: Social Media Marketing for lead generation

  • Social media presence creation
  • Developing campaigns that will result to leads.
  • Capturing social media leads to email and CRM.

Lesson 11: Mobile Tools for Leads Management / CRM

  • Email marketing for mobile
  • Document management for mobile
  • CRM tools for mobile

Lesson 12: Measuring and Tracking Digital Marketing Performance

  • Monitoring campaign goals and performance
  • Competitive metrics

Your use and membership in this boot camp site is governed by our terms and conditions.

For questions about this module, send Janette Toral a private message.