Preparing a Digital Marketing Plan for MSMEs

Preparing a Digital Marketing Plan for MSMEs

There are many suggestions on how to go about the creation of a Digital Marketing Plan for MSMEs (micro and small medium enterprises). Here’s what I usually teach my students in the E-Commerce and Digital Marketing Mentoring Program for MSMEs (with Department of Trade and Industry – Cebu) and Rural Impact Sourcing 12-days Technical Training (with Department of Information and Communications Technology).

Step 1: Know what makes your brand fascinating.

Use your brand adjectives and marketing pillars as inputs in developing your communication program.


Step 2: Your Value Proposition

What customer pains does your product or service resolved? What benefits does your product or service provide? Does this match your customer requirements?

Reference: Strategyzer

Step 3: Identify your target customer segment for the campaign.

Having a specific audience in mind gives you the opportunity to focus on the needs and wants of this segment. Allowing you focus in adding value to them.

Think about the process your customers go through at the awareness (when learning more about the problem), consideration (exploring solutions), decision stages (deciding on product / service options).

Reference: Hubspot

<iframe src=”” width=”640″ height=”400″ frameborder=”0″ allow=”autoplay; fullscreen” allowfullscreen></iframe>

Step 4: Your Content & Blog Plan

Identify important pages your website will have including:

  • About Us
  • Contact Us
  • Shop or Services
    • Category 1
      • Product or Service 1 (with 2 to 4 product photos and testimonial)
      • Product or Service 2
      • Product or Service 3
    • Category 1
      • Product or Service 1
      • Product or Service 2
      • Product or Service 3
  • Blog
    • News Category
      • News 1
      • News 2
    • Awareness Category
      • Awareness Post 1
      • Awareness Post 2
  • Legal
    • Terms & Conditions
    • Refund & Returns Policy
    • Privacy Policy

Ideally, a website must have 30 to 40 pages.  IN addition to blog post, stories, articles, you can also create:

  • Pages for bundled packages (combination of products or services).
  • Pages for different sizes. (100 grams, 300 grams, 500 grams)
  • Pages for volume offering (set of 10, set of 5).

Step 5: Your Website or Landing Page Content Plan

Build your online presence with a mobile-responsive website. Helps build your credibility and give information your target persona will need at the awareness, consideration, decision stages. It can have plug-ins including:

  • SEO
  • Security
  • Shopping Cart
  • Lead form
  • Analytics
  • Live Chat
  • Social Media Sharing


<iframe src=”” width=”640″ height=”400″ frameborder=”0″ allow=”autoplay; fullscreen” allowfullscreen></iframe>

Step 6: Search Engine Optimization

Think about the how your prospects or customers use search engines (e.g. Google) go through at the awareness (when learning more about the problem), consideration (exploring solutions), decision stages (deciding on product / service options) of the buyer’s journey. Use the keywords and websites you’ll encounter as inspiration on how improve your website pages further.

Reference: Search Influencer Boot Camp

Step 7: Set-Up a Customer Relationship Management System

Building a database of prospects and customers is an important activity for any MSME.

An ideal system will allow you:

  • Receive leads (from lead forms).
  • Add team members.
  • Record deals
  • Send email campaign.

Reference: Customer Relationship Management 101

Step 8: Social Media Presence

Have online presence on platforms like:

  • Google+
  • Facebook
  • Twitter
  • LinkedIN
  • Instagram
  • Pinterest
  • YouTube

Follow relevant profiles and build following by sharing useful content related to your product or service categories.

Step 9: Social Media Content Plan and Creation

Create useful content at the awareness (when learning more about the problem), consideration (exploring solutions), decision stages (deciding on product / service options) of the buyer’s journey. Check out social media pages of similar products and services to you to analyze their content types and sharing approaches.

<iframe src=”” width=”640″ height=”400″ frameborder=”0″ allow=”autoplay; fullscreen” allowfullscreen></iframe>

Step 10: Execute a 21-day or 66-days Digital Marketing Campaign

Generate awareness-consideration-decision content good enough for a 21-day or 66-days digital marketing campaign. Use Facebook Pages publishing tools and other social media content creation platforms where you can upload the content and set a publishing schedule.

Doing this right gives you the opportunity to focus on user engagement, follow through, analytics monitoring, and content creation.


Share this post

Comments (65)

  • Cause of Death Reply

    You actually make it seem so easy with your presentation but I find this matter to be really something which I think I would never understand.
    It seems too complicated and extremely broad for me. I am looking forward for your next post, I will try to get the hang of it!

    September 9, 2020 at 6:15 pm
  • Aron Standerfer Reply

    Hello what an amazine site to behold, thanks

    September 13, 2020 at 4:15 am
  • Death Reply

    What an amazin and awesome blog, I was just passing by and decided to stop by and say hi and to thank the owner of this blog for an awesome job.

    September 13, 2020 at 6:52 pm
  • Dylan Cockerham Death - Dylan Cockerham Obituary Reply

    It’s a pity you don’t have a donate button! I’d certainly donate to this excellent blog!
    I suppose for now i’ll settle for book-marking and adding your
    RSS feed to my Google account. I look forward to
    fresh updates and will share this blog with my Facebook group.
    Talk soon!

    September 13, 2020 at 8:55 pm
  • Cause of Death Reply

    Hi there just wanted to give you a brief heads up and
    let you know a few of the images aren’t loading correctly.

    I’m not sure why but I think its a linking issue.
    I’ve tried it in two different browsers and both show the same results.

    September 13, 2020 at 11:37 pm
  • Dylan Cockerham Death - Dylan Cockerham Obituary Reply

    Excellent post. I was checking continuously this blog and I am impressed!

    Very helpful info specifically the last part 🙂 I care for
    such information a lot. I was looking for this particular information for a long time.
    Thank you and good luck.

    September 13, 2020 at 11:48 pm
  • Death and Obituary Reply

    A person necessarily help to make significantly articles I would state.

    This is the very first time I frequented your web
    page and thus far? I surprised with the research you made to
    create this actual post extraordinary. Magnificent task!

    September 23, 2020 at 5:43 am
  • Death Reply

    Having read this I thought it was extremely informative.
    I appreciate you finding the time and energy to put this
    content together. I once again find myself personally spending a significant amount of
    time both reading and posting comments. But so what, it was still worthwhile!

    September 23, 2020 at 11:06 pm
  • Obituary Reply

    Pretty section of content. I just stumbled upon your blog and in accession capital
    to assert that I get in fact enjoyed account your blog posts.

    Anyway I will be subscribing to your feeds and even I
    achievement you access consistently fast.

    September 24, 2020 at 1:53 am
  • Death Reply

    It’s really very complicated in this full of activity life to listen news on TV, so I
    only use world wide web for that purpose, and take the most up-to-date information.

    September 24, 2020 at 7:56 am
  • nigeria igbo praise and worship my battler fighther Reply

    Hi there! This post couldn’t be written much better! Reading through this post reminds
    me of my previous roommate! He constantly kept preaching about this.

    I am going to forward this post to him. Fairly certain he’ll have a
    great read. Many thanks for sharing!

    September 24, 2020 at 8:34 am
  • ZakUnses Reply

    [url=]viagra pills prescription[/url] [url=]buy amoxicillin[/url] [url=]strattera 40 mg prices[/url] [url=]levitra medicine in india[/url]

    September 26, 2020 at 2:04 pm
  • MaryUnses Reply

    [url=]albendazole in canada[/url] [url=]cheap acyclovir[/url] [url=]augmentin 1g price[/url] [url=]hydroxychloroquine 5 mg[/url] [url=]generic tizanidine tablet[/url] [url=]paxil 30[/url] [url=]chloroquine phosphate uk[/url] [url=]sildalis for sale[/url] [url=]buy zentiva hydroxychloroquine[/url] [url=]can you buy viagra[/url]

    September 26, 2020 at 2:46 pm
  • AmyUnses Reply

    [url=]viagra 250 mg[/url]

    September 26, 2020 at 3:34 pm
  • AshUnses Reply

    [url=]order viagra canadian pharmacy[/url] [url=]viagra online australia[/url]

    September 26, 2020 at 8:03 pm
  • AmyUnses Reply

    [url=]cialis online fast delivery[/url]

    September 27, 2020 at 12:59 am
  • KiaUnses Reply

    [url=]chloroquine nz[/url]

    September 27, 2020 at 5:09 am
  • MaryUnses Reply

    [url=]levitra where to buy online[/url] [url=]benicar cost[/url] [url=]erythromycin tablets in india[/url] [url=]buy atarax online[/url] [url=]generic accutane[/url] [url=]cymbalta in india[/url] [url=]cafergot online[/url] [url=]generic elimite[/url] [url=]lasix furosemide[/url] [url=]aralen where to buy[/url]

    September 27, 2020 at 10:05 am
  • YonUnses Reply

    [url=]amoxicillin 500[/url] [url=]generic viagra online canadian pharmacy[/url] [url=]cost of generic plaquenil[/url] [url=]flagyl[/url] [url=]buspar 5 mg[/url] [url=]buy tadacip online uk[/url]

    September 27, 2020 at 1:02 pm
  • TeoUnses Reply

    [url=]lasix tablets[/url]

    September 27, 2020 at 1:18 pm
  • WimUnses Reply

    [url=]plaquenil oct[/url]

    September 27, 2020 at 1:33 pm
  • LisaUnses Reply

    [url=]order topamax[/url]

    September 27, 2020 at 3:03 pm
  • AlanUnses Reply

    [url=]how much is plaquenil[/url] [url=]baclofen tablet price[/url] [url=]viagra cheapest pharmacy[/url] [url=]bactrim tablets[/url] [url=]paroxetine 12.5[/url] [url=]chloroquine drug[/url] [url=]ivermectin cream 1[/url] [url=]tadalafil india 20mg[/url] [url=]rx viagra canada[/url] [url=]tizanidine 2mg coupon[/url] [url=]sildenafil 100mg tablets price[/url] [url=]chloroquine generic brand[/url] [url=]buy atarax[/url] [url=]proscar online[/url] [url=]us price albenza[/url] [url=]buy metformin 500mg tablets[/url] [url=]generic viagra coupon[/url] [url=]chloroquine hydroxychloroquine[/url] [url=]cephalexin 600 mg tablets[/url] [url=]cipro 500 price[/url]

    September 27, 2020 at 5:16 pm
  • CarlUnses Reply

    [url=]citalopram brand[/url] [url=]baclofen medication[/url] [url=]amoxicillin over the counter usa[/url] [url=]ivermectin 1%cream[/url] [url=]topamax cheap[/url]

    September 27, 2020 at 6:44 pm
  • UgoUnses Reply

    [url=]hydroxychloroquine 700[/url] [url=]sildenafil 120[/url] [url=]levitra prices[/url]

    September 27, 2020 at 10:27 pm
  • LisaUnses Reply

    [url=]finasteride for hair loss[/url]

    September 28, 2020 at 4:18 am
  • MaryUnses Reply

    [url=]sildenafil 100mg generic[/url] [url=]bupropion tablets in india[/url] [url=]hydroxychloroquine sulfate tablets 200 mg[/url] [url=]benicar 20 mg[/url] [url=]suhagra 100 buy online[/url] [url=]fluoxetine 40 mg price in india[/url] [url=]buy cialis 5mg online[/url] [url=]dapoxetine price[/url] [url=]zoloft 2019[/url] [url=]atarax tablets[/url]

    September 28, 2020 at 5:55 am
  • JasonUnses Reply

    [url=]cost of singulair in australia[/url] [url=]generic wellbutrin price[/url] [url=]diclofenac over the counter australia[/url] [url=]buy generic flagyl online[/url] [url=]compare kamagra prices[/url] [url=]augmentin tabs 625mg[/url] [url=]atarax 50 mg price[/url] [url=]advair diskus 25050[/url] [url=]cheap kamagra oral jelly uk[/url] [url=]dapoxetine tablet[/url]

    September 28, 2020 at 8:33 am
  • DenUnses Reply

    [url=]atarax tab 10mg[/url] [url=]paroxetine generic cost[/url] [url=]where to buy viagra cheap[/url] [url=]cephalexin 500 mg brand india[/url] [url=]cheapest generic sildalis[/url]

    September 28, 2020 at 8:52 am
  • TedUnses Reply

    [url=]tadalafil 80mg[/url] [url=]paxil delayed ejaculation[/url] [url=]where to buy tadalafil 7.5mg[/url] [url=]generic priligy[/url] [url=]quineprox 0.5[/url] [url=]kamagra gel oral jelly[/url]

    September 28, 2020 at 12:52 pm
  • JudyUnses Reply

    [url=]cialis generic in usa[/url] [url=]hydroxychloroquine sulfate tab 200 mg[/url] [url=]ampicillin 500 mg tablet[/url] [url=]buy viagra fast shipping[/url] [url=]cytotec 200 mcg online[/url] [url=]buy cheap kamagra[/url] [url=]celexa coupon discount[/url] [url=]levitraonlinemeds[/url] [url=]where can i buy valtrex over the counter[/url] [url=]trazodone 10mg capsules[/url]

    September 28, 2020 at 1:30 pm
  • TeoUnses Reply

    [url=]buy citalopram 10mg[/url]

    September 28, 2020 at 3:18 pm
  • JudyUnses Reply

    [url=]sildalis[/url] [url=]where to purchase antabuse[/url] [url=]arimidex price in usa[/url] [url=]voltaren gel for sale in mexico[/url] [url=]generic for valtrex[/url] [url=]buy ampicillin without prescription[/url] [url=]propecia over the counter usa[/url] [url=]kamagra 100mg for sale[/url] [url=]sildenafil 50 mg best price[/url] [url=]cost of 30 paroxetine[/url]

    September 28, 2020 at 3:37 pm
  • WimUnses Reply

    [url=]cost of propranolol in india[/url]

    September 28, 2020 at 7:21 pm
  • ZakUnses Reply

    [url=]cheapest propecia for sale[/url] [url=]prescription singulair[/url] [url=]cephalexin 250 mg capsules[/url] [url=]robaxin prescription medication[/url]

    September 28, 2020 at 9:36 pm
  • TeoUnses Reply

    [url=]cytotec for cervical ripening[/url]

    September 29, 2020 at 12:58 am
  • UgoUnses Reply

    [url=]buy kamagra oral jelly uk[/url] [url=]can i buy priligy in usa[/url] [url=]propecia nz cost[/url]

    September 29, 2020 at 6:48 am
  • AmyUnses Reply

    [url=]viagra otc price[/url]

    September 29, 2020 at 9:07 am
  • CarlUnses Reply

    [url=]order bactrim on line[/url] [url=]viagra online usa[/url] [url=]finasteride 1mg tablets[/url] [url=]generic tadalafil australia[/url] [url=]plaquenil tab 200mg[/url]

    September 29, 2020 at 9:25 am
  • KiaUnses Reply

    [url=]buy wellbutrin from canada[/url]

    September 29, 2020 at 9:56 am
  • UgoUnses Reply

    [url=]trazodone discount[/url] [url=]500mg abilify[/url] [url=]suhagra 100mg online india[/url]

    September 29, 2020 at 11:57 am
  • PaulUnses Reply

    [url=]cost daily cialis[/url] [url=]where can i get brand name augmentin[/url] [url=]tadalafil 40 mg from india[/url] [url=]buy disulfiram without prescription[/url] [url=]plaquenil brand name[/url]

    September 29, 2020 at 12:22 pm
  • PaulUnses Reply

    [url=]abilify in india[/url] [url=]female viagra 100mg[/url] [url=]baclofen 20 mg tablet price[/url] [url=]sildenafil online free shipping[/url] [url=]inderal 40 price[/url]

    September 29, 2020 at 2:58 pm
  • KiaUnses Reply

    [url=]kamagra 500mg[/url]

    September 29, 2020 at 3:52 pm
  • AshUnses Reply

    [url=]cialis 2017[/url] [url=]where to buy generic propecia online[/url] [url=]wellbutrin prescription discount[/url] [url=]can you buy robaxin online[/url]

    September 29, 2020 at 9:49 pm
  • MarkUnses Reply

    [url=]zovirax tablets over the counter[/url] [url=]buy antabuse online canada[/url] [url=]buy nexium canada[/url] [url=]flagyl tablet price[/url] [url=]zoloft 25 mg capsule[/url] [url=]quineprox 30 mg[/url] [url=]baclofen 20mg[/url]

    September 29, 2020 at 10:06 pm
  • AmyUnses Reply

    [url=]medication disulfiram[/url]

    September 29, 2020 at 10:36 pm
  • WimUnses Reply

    [url=]cialis super active[/url]

    September 29, 2020 at 11:35 pm
  • EyeUnses Reply

    [url=]best sildenafil coupon[/url] [url=]cheapest prices for strattera[/url] [url=]flagyl tablets[/url] [url=]generic levitra no prescription[/url] [url=]plaquenil 200 mg tablet[/url] [url=]seroquel for dementia agitation[/url] [url=]nexium 40 mg generic coupon[/url] [url=]cephalexin generic cost[/url] [url=]zoloft rx[/url] [url=]fluoxetine 20 mg capsule price[/url] [url=]cheapest levitra[/url] [url=]tadalafil pills online[/url] [url=]cheap baclofen online[/url] [url=]erythromycin es 400mg[/url] [url=]medicine cialis tablets[/url] [url=]25 arimidex[/url] [url=]propranolol purchase online[/url] [url=]buy suhagra[/url] [url=]purchase valtrex[/url] [url=]voltaren 200mg[/url]

    September 29, 2020 at 11:51 pm
  • YonUnses Reply

    [url=]buy ampicillin[/url] [url=]cymbalta 50 mg[/url] [url=]where to buy voltaren gel in usa[/url] [url=]buy generic cialis online usa[/url] [url=]finasteride 1mg tablets[/url] [url=]propranolol inderal la[/url]

    September 30, 2020 at 3:32 am
  • EyeUnses Reply

    [url=]hydroxychloroquine 200 mg cost[/url] [url=]valtrex medicine price[/url] [url=]cialis 10mg daily[/url] [url=]canadian pharmacy cheap cialis[/url] [url=]dapoxetine tablet[/url] [url=]zoloft otc[/url] [url=]generic sildalis[/url] [url=]paxil 2017[/url] [url=]citalopram 20mg for sale[/url] [url=]nexium 40 mg coupon[/url] [url=]sildenafil citrate 100mg tab[/url] [url=]flagyl 400mg tablets[/url] [url=]baclofen buy online[/url] [url=]buy antabuse without prescription[/url] [url=]fluoxetine 20 mg uk[/url] [url=]robaxin 500 generic[/url] [url=]buspar 60 mg daily[/url] [url=]generic viagra canadian pharmacy[/url] [url=]strattera caps[/url] [url=]advair diskus 500 50 mcg[/url]

    September 30, 2020 at 5:55 am
  • Avdotya Reply

    Thanks! And thanks for sharing your great posts every week!

    September 30, 2020 at 10:56 am
  • AshUnses Reply

    [url=]benicar online pharmacy[/url] [url=]20 mg cymbalta daily[/url] [url=]flagyl pills price[/url] [url=]baclofen canada[/url] [url=]cialis generic online india[/url] [url=]otc cost bactrim[/url] [url=]prozac 5 mg[/url] [url=]buy sildenafil in usa[/url]

    September 30, 2020 at 2:56 pm
  • TeoUnses Reply

    [url=]levitra tablet online india[/url]

    September 30, 2020 at 4:13 pm
  • LisaUnses Reply

    [url=]buy cheap atarax online[/url]

    September 30, 2020 at 6:12 pm
  • TedUnses Reply

    [url=]singulair generic drug[/url] [url=]generic flagyl generic flagyl[/url] [url=]buy generic antabuse[/url] [url=]cost of bupropion 150mg[/url] [url=]how to get valtrex over the counter[/url]

    September 30, 2020 at 8:09 pm
  • KiaUnses Reply

    [url=]fluoxetine 10mg tablets cost[/url]

    September 30, 2020 at 10:08 pm
  • ZakUnses Reply

    [url=]dapoxetine 30 mg tablet price in india[/url] [url=]cytotec 200mg price in india[/url]

    October 1, 2020 at 12:14 am
  • MaryUnses Reply

    [url=]how much is viagra online[/url] [url=]cheap cymbalta prescription[/url] [url=]citalopram 10 mg cost[/url] [url=]buy bupropion india[/url] [url=]abilify 10 mg prices[/url] [url=]valtrex online pharmacy india[/url] [url=]fluoxetine buy usa[/url] [url=]suhagra 50 mg online[/url] [url=]best over the counter female viagra[/url] [url=]robaxin 750 price[/url]

    October 1, 2020 at 4:38 am
  • PaulUnses Reply

    [url=]keflex penicillin[/url] [url=]order canadian bactrim[/url] [url=]dapoxetine premature ejaculation[/url] [url=]how to get antabuse prescription[/url] [url=]benicar 10 mg tablets[/url]

    October 1, 2020 at 6:04 am
  • BooUnses Reply

    [url=]plaquenil 200 mg daily[/url] [url=]tadalafil 10mg daily[/url] [url=]where can i purchase disulfiram[/url] [url=]trazodone canada brand[/url] [url=]flagyl tablets 200mg[/url]

    October 1, 2020 at 6:32 am
  • DenUnses Reply

    [url=]wellbutrin 300mg[/url] [url=]dapoxetine usa sale[/url] [url=]ampicillin sodium[/url] [url=]buy fluoxetine online[/url] [url=]sildenafil buy online canada[/url]

    October 1, 2020 at 12:16 pm
  • JasonUnses Reply

    [url=]kamagra jelly italia[/url] [url=]ampicillin price uk[/url] [url=]can i buy propecia over the counter[/url] [url=]benicar hct price[/url] [url=]generic flagyl cost[/url] [url=]hydroxychloroquine 300 mg[/url] [url=]trazodone hcl 50 mg[/url] [url=]baclofen prescription[/url] [url=]sildalis tablets[/url] [url=]best generic wellbutrin 2017[/url]

    October 1, 2020 at 1:51 pm
  • CarlUnses Reply

    [url=]desyrel 50 mg tab[/url] [url=]benicar prescription[/url] [url=]sildalis[/url] [url=]singulair cost uk[/url] [url=]buspar pill 10 mg[/url]

    October 1, 2020 at 3:11 pm
  • TedUnses Reply

    [url=]viagra pills pharmacy[/url] [url=]generic finasteride online[/url]

    October 1, 2020 at 5:01 pm

Leave a Reply

Your email address will not be published. Required fields are marked *